Wednesday, July 31, 2019

Hydrological Ecosystem Services Modelling

Hydrologic theoretical accounts are necessary to interpret climatic forcing ( rainfall and temperature ) to lake rainfall, vaporization, and watershed influx. It is defined by Maidment ( 2000 ) as â€Å"a mathematical representation of the flow of H2O and its constituents on some portion of the land surface or subsurface environment† . There are different tools for Water Resource Management characterised as: a ) Hydrologic Models ( physical procedures ) that simulate river basin hydrologic processes ( H2O balance, rainfall-runoff, lake simulation, watercourse H2O quality theoretical accounts, etc. ) and b ) Water Resource Models ( physical and direction ) that simulate current and future supply/demand of system, runing regulations and policies, environmental impacts, hydroelectric production and Decision Support Systems ( DSS ) for policy interaction. Hydrological theoretical accounts are usually designed for stationary conditions, but they are used under conditions of alterat ion in clime alteration surveies ( Xu et al. , 2005 ) . To measure the variableness of surface H2O and groundwater resources over selected Iberian river basins several different plans can be used. Modelling is now a common tool in the field of hydrological research, and a rapid development of computational power, the ability to pattern the natural H2O rhythm has progressed tremendously over the recent decennaries. Considerable attempt has been expended on developing improved catchment hydrological theoretical accounts for gauging the effects of clime alteration ( Arnell and Liu, 2001 ) . Many new techniques and methodological analysiss have been raised to ease the river basin research. For illustration, the usage of GIS, remote feeling techniques, rainfall-runoff modeling, assorted patterning appraisals, H2O quality appraisals, river basin hydrology and so on. A quantitative analysis of river discharge is the base for all other fluxes researches like foods or H2O eroding modeling. However, the methodological analysis of quantitative analy sis or discharge modeling is really different from part to part. Although the construct of the hydrologic rhythm is simple, the phenomena are tremendously complex and intricate. The hydrological theoretical accounts are developed to analyze the future impacts of clime and socio-economic alterations on catchment hydrology and hence, the standardization and proof of the preexisting regionalised attacks demands to be carried over a sufficiently broad scope of catchment conditions such that the attack stays within or shut to the standardization scope. Water flat fluctuations during extremum flow season and H2O deficit or dry periods creates more informations uncertainness. Of major concern is the decrease in low flows and lowered groundwater degrees, which might take to H2O deficits, particularly during summer periods ( Arnell and Liu, 2001 ) . Normally low flow rivers are ignored by the establishments to enter river flow and put in adequate gauging Stationss in the water parting. However in the absence of perfect cognition, they may be represented in a simplified manner by agencies of the systems construct. Water allotment modeling has received considerable attending in the recent yesteryear by the scientific community for the analysis of H2O utilizations by all viing sectors. For illustration, an economic theoretical account is developed by Bielsa and Duarte ( 2001 ) for apportioning H2O between two viing sectors, irrigation and hydropower in NE Spain. Babel et al. , ( 2005 ) developed a simple synergistic incorporate H2O allotment theoretical account ( IWAM ) , which can help the contrivers and determination shapers in optimum allotment of limited H2O from a storage reservoir to different user sectors, sing socio-economic, environmental and proficient aspects.Water allotment mold is sort of a river basin direction determination support system ( DSS ) designed as a computer-aided tool for developing improved basin broad planning. Analysis is carried out for H2O balance of the river basins under different degrees of H2O users and determines the H2O allotment in the basin. 2.3 Ecosystem services patterning Hydrological procedures have been identified as presenting ecosystem services that are cardinal to both human wellbeing and the care of biodiversity. However, patterning the connexions between landscape alterations and hydrologic procedures is non simple. Sophisticated theoretical accounts of these connexions and associated procedures ( such as the WEAP theoretical account ) are resource and informations intensive and require significant expertness. Freshwater ecosystems provide society with the indispensable services of H2O supply for its nutriment, economic activity, and diversion, every bit good as home ground for its fresh water piscary. The WaterGAP theoretical account, used by Alcamo et Al. ( 2003a, 2003b ) to quantify freshwater-related ecosystem services, computes H2O handiness on a grid and river basin graduated table by taking into history precipitation/snowmelt, vaporization, groundwater storage and overflow. The theoretical account estimates future H2O backdowns harmonizing to alterations in income, population, and electricity demand. Other similar tools include Advanced Terrestrial Ecosystem Analysis and Modelling ( ATEAM ) , ( Schroter et al. , 2005 ) , Artificial Intelligence for Ecosystem Services ( ARIES ) ( Bagstad et al. , 2011 ; Villa et al. , 2011 ) , EcoAIM, Eco Metrix, Ecosystem Services Review ( ESR ) , LUCI ( Jackson et al. , 2013 ) , ES Value, and Integrated Valuation of Ecosystem Services and Tradeoffs ( InVEST ) . Ecosystem services theoretical account, Integrated Valuation of Environmental Services and Tradeoffs ( InVEST ) developed by Natural Capital Project, theoretical accounts for quantifying, function, and valuing the benefits provided by tellurian, fresh water and marine systems. InVEST is designed to inform determinations about natural resource direction. Decision-makers, from authoritiess to non-profits to corporations, frequently manage lands and Waterss for multiple utilizations and necessarily must measure tradeoffs among these utilizations ; InVEST’s multi-service, modular design provides an effectual tool for measuring these tradeoffs ( InVEST user guide, 2.4.4, 2012 ) . Models are needed to expect ecosystem prostrations so that policies can be developed to avoid or accommodate to these prostrations. The MA’s Conditions and Trends Report ( 2005 ) besides points out the demand for â€Å"both conceptual and quantitative theoretical accounts that can get down to give both scientific and policy communities advance warning of when the capacity of systems is get downing to be eroded, or thresholds likely to be reached.† Soil eroding is one of the biggest jobs in connexion with agricultural patterns in many parts of the universe. It is required to develop a streamlined procedure in which dirt loss appraisal and the measure of transported deposit are calculated to place possible bad countries of dirt eroding. Erosion and deposit are natural procedures that contribute to healthy ecosystems, but excessively much may hold terrible effects. The magnitude of sediment conveyance in a water parting is determined by several factors. Natural fluctuation in dirt belongingss, precipitation forms, and incline create forms of eroding and deposit overflow. Vegetation holds dirt in topographic point and gaining controls sediment traveling overland. The Sediment Retention theoretical account provides the user with a tool for ciphering the mean one-year dirt loss from each package of land, finding how much of that dirt may get at a peculiar point of involvement, gauging the ability of each package to retain deposit, a nd measuring the cost of taking the accrued deposit. 2.4 Decision devising tools Decision Support Systems ( DSS ) are considered the best tool for nearing an incorporate analysis of H2O direction. Such systems apply ground similar to that of a human being, who is the expert in the topic ( Stevens, 1984 ) . These systems are provided with informations from many diverse beginnings of information, including experimental consequences, field study informations, and even those obtained from traditional theoretical accounts. Current tools range from simple dispersed sheet theoretical account to complex package bundles. If they are flexible plenty for usage in diverse determination contexts and can be affordably applied, they could moderately be incorporated into public and private-sector environmental determination doing on a everyday footing ( Bagstad et al. , 2013 ) . However, the development of decision-support tools that integrate ecology, economic sciences, and geographics to back up determination devising is a more recent phenomenon ( Ruhl et al. , 2007 ; Daily et al. , 2009 ) . Furthermore, there are besides several commercial package bundles, specifically designed for each type of DSS. DSSs can be either stochastic or deterministic, depending on whether or non they deal with procedures incorporating a grade of uncertainness. Stakeholders’ penchants could bring forth utile information in prioritizing and developing better H2O resource direction programs and besides avoid maximal struggles. The Analytic Hierarchy Process ( AHP ) is a process for depicting elements of a job hierarchically. AHP was used to work out the multi-criteria decision-making job of alternate H2O supply for Francoli river basin. The job is divided into smaller parts and the process guides determination shapers through a series of pair-wise comparing that gives the comparative importance of the elements in the hierarchy. Decision support systems are non merely of import but besides rather complex and is in demand of systems that facilitate more consistent and effectual strategic determinations.

“Nowhere Man” by Pico Iyer Essay

â€Å"Nowhere Man† by Pico Iyer talks about how being a transit lounger has it’s ups and downs. Packing and waiting for your next plane as soon as you’re about ready to just sit down and rest. From sleeping in airports to eating almost all of your meals off of plastic plates. I could relate to Iyer to some level but fully. Being a visitor in your home is never a good feeling to experience but seeing the world through your eyes is such a blessing as well. I thought that nationalism was the only thing that created â€Å"monsters† but after reading this piece, I believe that both nationalism and internationalism create â€Å"monsters†. Themes that I picked up while reading this piece were – independence, nationalism, internationalism, lack for sense of home, family and comfort, discovery, self-discovery, exhaustion, loneliness, confusion. I really enjoyed a lot of the sentences that Iyer wrote but one that really caught my attention was, â€Å"We pass through countries as through revolving doors, resident aliens of the world, impermanent residents of nowhere†. This sentence really caught my attention because not only were these words put together very well but they also have a deeper meaning behind them. To me, this sentence means that they were always in a hurry to get from country to the other in time and all though they were always traveling, they never had the true meaning of a â€Å"home† but yet had a house wherever they traveled to. When Iyer said, â€Å"We are visitors in our home† – it really hit home because whenever I go over to my dads house, I feel like such a visitor although I’m suppose to feel like it’s my second home because it’s my dads house. I’m not sure what he felt when he wrote it but when I write it or talk about, I feel empty as though so mething is missing. Personally, I would have a love/hate relationship if I were a transit lounger, not knowing where home is. I would love it because I get to travel the world, discover new cities and meet new people but I would hate it because I would most likely constantly get asked where I live and I would hate to say â€Å"I don’t actually have a home but I’m going to Madrid next!†. If I didn’t have a home, I would probably lose my sense of family and comfort.  I wouldn’t know where I could go back to when I get tired of traveling, once I’m overwhelmed with seeing new cities and meeting new people. But it would also help me build a sense of independence and I would have an exciting lifestyle. Being a transit lounger sure does have it’s deep cons and pros. Two questions: – If he wasn’t a transit lounger, would he still be the same person he is today? Would he be as independent as he is today? – Did any of the other students relate to Iyer when he mentioned â€Å"†We are visitors even in our home†?

Tuesday, July 30, 2019

Communispace Essay

Communispace offers a unique process for administering market research. It offers a view into the minds of the customers of a brand by building brand-focused online communities in order to enable members to communicate with each other and generate focus groups to discuss the product. A community is built as a long-term project; it continues to produce valuable information for companies over the course of its existence. The business model utilized by Communispace helps to provide facilitation and management powered by technology and innovation. Communispace differentiates itself by focusing on the strategy of building online communities that act as an invaluable resource for testing ideas, generating feedback and exploring customers’ mindsets. Communispace can begin its analysis within 24 hours of launching an online community as it reaches out to a particular subset of people that would be most interested in commenting on and speaking about a particular product. A Word of Mouth campaign utilizes a different strategy. A targeted community would receive the product in the mail and would then ideally spread word around about the product to friends and neighbors. This campaign, while a beneficial tool for market research, was not a tool that Communispace utilized. There were many competitors that were better at this method. Simmons is a highly recognized FMCG company holding 20 brands that are found in over 95% of US households. Simmons wanted to promote its new organic product for weight conscious consumers via Communispace using word-of-mouth. The business problem being faced by Communispace was that it could not determine whether it would be undermining its strengths and strategy by taking this type of project or whether it would be detrimental to turn such an influential client down. The case states the communities are built on the foundations of sense of trust and the feeling that their contributions are really making a difference for the company. Communispace built its business on a strategy that reached potential customers by building online communities and did not serve the purpose of receiving a free product and talking about it outside the community. As Julie Wittes Schlack, Senior Vice President of Innovation and Design and a cofounder of Communispace points out in the case, the company’s growth depended solely on its core competency. Moreover, due to low entry to barrier into this particular arena of market research, there were many other competitors that had built their competitive advantage on doing word of mouth campaigns. So another problem that Communispace would be to weigh the options of benefits gained by entering into this WOM arena where they have no real advantage versus the damage they might incur by compromising on their core competency. In my opinion, Communispace should focus on the strategy that has defined them and not sacrifice their identity and corporate strategy. From the success and expansion of Communispace it is clear that they have gotten their process for building communities down to a science, thus allowing companies to not only to listen, but learn. Flipping this model on its head not only would completely alter the process in which companies engage in with their community, but it would also make for a far less exact science in what Communispace does? Moreover, word of mouth is something that can’t be manufactured to find success repeatedly, rather it should happen organically and not by force. Hence, making that a core competence for Communispace would prove exceedingly difficult because it is difficult to draw the valuation of a successful WOM and then repeatedly recreate its success. That is how would Communispace measure the effectiveness of the WOM campaigns? In the present scenario, they can provide their clients with reports and analysis on the conversations in the community, but how would they measure how effective their members are outside the community? Though advertising and creative marketing campaigns can spur word of mouth, a community approach would seem as a dishonest approach with a possibility of no results or backfiring on the credibility of the community. This, in turn would hamper the reputation that Communispace enjoys and might be detrimental to its social health in the long run as it would incite distrust amongst its community members which might lead to loss of present clients. The intense competition that Communispace will face, the potential loss of credibility of community members when they understand that the community is only for advertisement and the short-lived nature of WOM campaigns, hence, the campaign-fuelled business can undermine the long-time subscription model are reasons that support the decision to stick to their core services and not digress into an arena that utilises a model that is completely dissimilar to Communispace’s original one.

Monday, July 29, 2019

Humanities ,,Judaism the Rise of Christianity,Roman Imperial Essay

Humanities ,,Judaism the Rise of Christianity,Roman Imperial Civilization and the Triumph of Christianity - Essay Example estant Reformation, the Jews were blamed by Christians for having killed Jesus and thus used that as a scapegoat when they failed to solve their issues (Lassner, 2000). Young Christians would often use the Hebrews’ exceptionality as an excuse to chase them from the streets accusing them of Christ’s death. The differences between the achievements of the Golden Age poets are as vital as the similarities. Vergil, a Roman poet perfected Latin verse like never before and became the model for both medieval and the contemporary European writers. On the other hand, Horace wrote several satires concerning modern Roman society, as an archetypical Latin classist popularly known for balanced and witty verses. The liveliest of the Roman writers was Ovid, who came up with poems that showed both revisionist mentality and satiric bent. In general, the three poets produced the most widely read, powerful, and lasting of Rome’s poets. Of these poets, Horace wrote more on the values of Roman civilization as he was keen on social and ethical values of the Romans. The orthodox religion had a big role to play in the Byzantine culture and religion. This religion operated closely with the worldly government to direct all aspects of life of Byzantines. It also meant independence of the Byzantines from the Rome and Roman Catholic Church, which was required as the Roman Empire, was divided leaving Byzantine Empire with new rulers (Badone, 1990). The Orthodox Church has anthropology different from the Catholic’s. This is for the reason that the Orthodox Church has no forensic view of the Original sin. What the Catholic Church would regard as â€Å"healthy Augustinianism† may not be right to the Orthodox authorities. However, the end of man and life after death is similar in the two

Sunday, July 28, 2019

Strategic Marketing Management of Wal-Mart Case Study

Strategic Marketing Management of Wal-Mart - Case Study Example As a result, it's British subsidiary ASDA, which already was proficient in the Britain, has made a successful business in U.K. Presently, the ASDA-Wal-Mart supercenters stand at the second level in the supermarket chain of U.K. It covers a huge market share of 17% in the U.K. After the takeover by Wal-Mart in 1999, the retail company has flourished by leaps and bounds. In 2004, ASDA operated a large number of stores in Scotland and employed a number of employees. The total number of store operated by ASDA in 2004 was 259 and the employee strength was 122000 (ASDA/WAL-MART: A Corporate Profile, 2004). The key to ASDA-Wal-Mart's colossal success is its strategic marketing management policies. The company has implemented some highly calculated and effective marketing strategies. It has always made an effort to render the best product to the customers in terms of quality and price. Simultaneously, it has imparted a feeling of associate partners to all its employees. Strategic marketing is a complex management technique for the identification of proper marketing opportunities. It aims to offer better values to the most profitable areas of the business without harming customer interests. The core marketing concepts are concerned with customer needs, customer-client relationship and supply of quality products at affordable prices. This includes a sophisticated market research that rests on customer feedback. A company is directed to build a competitive-edge for long-term activities with the application of various management techniques. The objective of strategic marketing management concerns with a wide array of activities. It involves an aggressive approach to capture the market share rapidly. While performing such kind of marketing management activity, a company needs to focus on the product diversity, the various geographical regions in which it is operating, the role of branding, the marketing channels it is using and the product quality it is offering. All such areas of marketing are required to improve for strategic marketing management. A giant retailer like Wal-Mart will need to re-focus all these issues to find the drawbacks and improve its service by correcting them (Strategic Marketing Management, 2009). The domain of strategic marketing management is vast and it includes internal as well as external analysis of the company. This report focuses only on the external analysis of the company. There are various models that have been put forward to express the external analysis of a company. Porter's five forces model is the most popular among them. The task of strategic analysis involves a high level of expertise and experience. The analysts must possess both the qualities to conduct a strategic analysis with ease. When an analyst uses Porter's five forces model, the planning process consists of a chain of steps. The

Saturday, July 27, 2019

Small Business Literature review Research Paper

Small Business Literature review - Research Paper Example Government defines small business according to the employees, total capital and market expansion etc. â€Å"The concept of small scale business has been changing time to time† and â€Å"definition of scale business is rather ambiguous (Basu, 1998, p.104). The complexities in large scale business are greater than in small scale. However, managing a small business is as challenging as maintaining a large scale business as there are many limitations in small business. This paper will attempt to present literature review of small business management. The entire explanation and analyses will be divided into several sections and each section will focus on particular area of small business. The first two sections will analyse major pitfall and drawbacks in small business and general mistakes of small business owners. The section three will discuss effective methods and steps in starting a small business. Next section will focus on effectiveness and profitability of small business for used appliances and sales store. The last section will point out the importance of Hispanic community for small business. Finally, the conclusion will point out the major findings of the entire discussions and analyses. Many a time the entrepreneurs start a new business with great enthusiasm but overlook some minor issues that results in major pitfalls. With time these pitfalls adversely affect the business and the newly started fails to achieve its goal. Therefore, the time and the labour put in developing the business goes in vain. If the entrepreneurs can identify the common pitfalls before hand, he or she can be more attentive and the possibility of committing common mistakes can be minimised. Some of the common pitfalls related to the SMEs are discussed below. Understanding the amount of money and time it will take to start the business: While developing the business plan, the entrepreneur often makes some assumptions which may

Friday, July 26, 2019

Corporate Leadership Strategy Assignment Example | Topics and Well Written Essays - 1500 words

Corporate Leadership Strategy - Assignment Example Corporate strategy refers to the general scope and direction that a corporation takes as well as the manner in which a number of its business operations work together in order to achieve set goals. The commonest perception regarding the essence of corporate strategy is that it involves the improvement of the operating unit’s competitive strategies. Achieving corporate strategy requires an effective leader as well as efficient leadership skills. This is since; long-term business performance originates from leadership culture along with continuous and careful leadership development at all the levels. This paper looks at Google Company in terms of its CEO, his achievements, the leadership model that he uses along with his delivery innovation skills. In addition, it will also document the lessons that other leaders can learn from Google’s CEO before carrying out concluding remarks.The current CEO of Google Inc is Sunder Pichai, who is also a computer engineer. Born in Chenn ai India 1972, he attained an MBA from University of Pennsylvania in 2002. Prior to joining Google in 2004 as a product manager, Pichai worked as a consultant at McKinsey. While at Google, he assisted in the development of Chrome operating system for laptops which has been a huge success with a 45% reported worldwide market. In addition, Pichai managed some of Google’s essential aspects such as Google Drive, Gmail and Google Map. In 2008, he became the product development’s Vice President and by 2012; he had become Chrome and Apps’ senior vice president.

Thursday, July 25, 2019

Ancient Art Essay Example | Topics and Well Written Essays - 750 words

Ancient Art - Essay Example It is only proper to acknowledge that pyramid of Giza as being among the seventh wonder of the world because of the fact that it’s the largest and oldest among the three other pyramids found in El Giza, Egypt. The pyramid of Giza stands more than 481 feet, the tallest structure built by human in the 2560 BC remained so for the next 3000 years, the world wonder form adopts a trapezoid structure made of massive stones and rocks with an outer surface. The pyramid major purpose was to host the mummies of the pharaoh and the wife to the pharaoh on the upper deck with the servants on the lower part of the pyramid. Chapter 4 (Cycladic art ) Cycladic art entails the visual aspect of art best representing the ancient Cycladic civilization that was present in the time frame of 2000 to 3300 BCE. The Cycladic persons were believed to be part of Aegean cultures (Kleiner 34). The Cycladic art form of sculptures is still embraced to the present time as evident with the exhibition in the Cycl adic sculptures in the National Archeological Museum of Athens. The Harp Player is an example of popular sculptures under the Cycladic art because it entailed using marble to create sculpture in the Greece period. Majority of the art forms depicting the female human form with nice geometric qualities. Chapter 5 (Kritios boy) Kritios Boy is an Ancient Greek sculpture that was found in the ceremonial dump that destroyed sacred artifacts and debris was buried especially after the invasion of the Persian army in 480 BC (Kleiner 123).

Contemporary Management Practice Essay Example | Topics and Well Written Essays - 2500 words

Contemporary Management Practice - Essay Example Various theories have been created in the past about management and researchers continue to use old theories and come up with new ones. Over this time period, great approaches to management have been identified. This paper will cover various management approaches and how these approaches are used by managers and those who are studying management. Body Empirical or case approach is one of the various management approaches that have been studied and often used in organizations. It is based on the assumption, that current managers can solve their problems through the experience of previous managers and what those managers did to solve issues faced by management (KOONTZ, 2004, p.16). This study states that people new to the management positions in the organizations can learn from the successful and the unsuccessful experiences that other managers have already been through. This approach is used in management educational centres for the help upcoming managers. This kind of management appr oach does not provide any practical aid until it is applied to practical problems. The downside of this approach is that this approach is based on generalization. This means that managers who follow this approach end up applying same problem solving methods to new scenarios although new scenarios may be different from older ones. Human behaviour approach is yet another approach that scientists came up with to explain what managers have to do to operate an organization successfully. The behavioural approach of management suggests that managers can operate in a better fashion if they learn about individual as well as group behaviour and they can use this knowledge to make people to work for the interest of the organization (DAFT, 2011, p.33). The theorists of this approach suggest that satisfied workers work harder and their levels of productivity are high. Behavioural studies only pay emphasis to the human part of the organization and exclude the remaining parts with which managers h ave to deal. Vilfred Pareto and Chest Bernard came up with the social systems approach, according to this approach an organization consists of various individual who work together to achieve organization’s aims and objectives (JACKSON, 2000, p.100). This approach states that managers need work in cooperation with workers by understanding the behaviour of individuals working in an organization to achieve organizational goals. Socio technical systems approach is a management approach that suggests that managers should not only pay emphasis to the social system of the organization, they even have to give importance to the technical system (CHASE, 2006, p.195). The approach further suggests that if an organization has to run successfully, then both the technical system and the social system of the organization should work together. This approach of management does not only focus on the human part of the organization, it even pay emphasis to the technological part of the organizat ion that managers have to deal with to bring in change and keep the organization updated. Every manager’s main duty is to make decisions to help solve organization’s problems. One management approach that only pays emphasis to the decision making side of a manager is known as decision theory approach (FLOMBERG, 2008, p.60). The theory suggests that all managers have to make decisions each day and the main task of all managers is to make rational decisions. They have to ensure that the decision they are making is in the best interest of the organization and the people they are representing. The downside of this approach is that this approach ignores other elements of management and only emphasises on the decision maki

Wednesday, July 24, 2019

Outline Assignment Example | Topics and Well Written Essays - 250 words

Outline - Assignment Example He is no more an authoritative director who was supposed to give orders and merely direct subordinates as in the past. Today's fast growing world has new and revolutionary demands for leaders. A leader today has to be a charismatic being who does not shy away from doing work himself, rather enjoys putting valuable effort in the teamwork. Action Learning helps in producing such leaders (Rigg, & Richards, 2006). Paragraph 2: Development of leaders and effective leadership through action learning The practical approach of the Action Learning motivates the leaders to indulge in the work themselves to better perceive the situation. It makes them realize that they cannot win a war by standing on the edge. They will have to step into the arena to understand the demands of particular events and to decide and direct their subordinates accordingly. They will have to observe their own actions, analyze their motives and scrutinize their own experiences in order to find out the ways to improve th eir performances further. Thus, action learning teaches men to use their insight along with their knowledge and intelligence to perform better. And these very attributes have let Action Learning emerged as one of the most influential and valuable tools that is used worldwide for developing leaders nowadays.

Tuesday, July 23, 2019

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing - Essay Example The facility only specializes in the treatment of orthopedic issues and this therefore implies that visiting patients do not have to queue alongside patients who suffer from contagious diseases. Patients are additionally not triaged behind the patients who are suffering from medical conditions that take longer periods to diagnose or treat. The hospital has physicians who may provide support to the injuries that need extended care along with therapies at the hospitals highly developed orthopedic center. The hospital is therefore ideal for attending to injuries sustained in sporting activities, household chores or at work due to their capability of offering extended along with immediate medical attention. This mainly happens when the goal is to make a speedy return to the activity being performed (Ortho On-Call, 2012). The four components of the marketing mix which are place, promotion, price and product are vital to the success of the Ortho On-Call. The major product that the hospital deals is offering orthopedic medical care. The hospital offers immediate responses to patients suffering from orthopedic problems with the purpose of satisfying their needs of diagnosis and treatment (Ortho On-Call, 2012). ... This is mainly because their marketers can be able to decide whether they can augment their products depth or the amount of product lines they deal in. In addition, the hospitals marketers should make decisions concerning the positioning of their products, exploitation of their brands and the hospitals resources and how they should configure their product mixes so that their products may complement each other (Vieceli & Valos, 2010). Prices are what customers pay to the hospital for the services or products they have received in order to satisfy their needs along with wants (Cant, et. al., 2009). They are vital in determining the profitability or loss levels along with the survival of the hospital. Adjustments in the prices charged for the products or services on offer may have profound effects on the hospitals marketing strategies. This is mainly because depending on their product’s price elasticity, their sales and demand is affected (Vieceli & Valos, 2010). When formulating the hospitals marketing mix, their marketers always set prices that will complement the prices charged for the other elements of their marketing mix. When setting the prices for their products, the hospitals marketers should always take into account the perceived values of their products along with services to their customers. These marketers may utilize pricing strategies like market skimming, market penetration along with the neutral pricing strategies. When setting the prices for the hospitals products along with services, the marketers should consider their products reference and differential values in contrast to the values of other products that compete against theirs. On the other hand, promotion represents the different methods that the hospitals marketers

Monday, July 22, 2019

The State of Affirmative Action in Michigan Essay Example for Free

The State of Affirmative Action in Michigan Essay The term affirmative action refers to positive steps taken for the purpose of giving members of minority groups (including women) increased representation in the workplace, education, and in business opportunities. The term was first used in Executive Order (EO) 11246 issued by then President Lyndon Johnson in 1965 to ensure that federal contractors were not discriminating against minority groups pursuant to the provisions of the Civil Rights Act of 1964 (Stanford Encyclopedia of Philosophy).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, it took another five years before the Secretary of Labor came out with Order #4 which contained the implementing guidelines for EO # 11246. In 1972, Revised Order #4 was issued by the Secretary of Labor to amend Order #4 and fully implement EO 11246. In order to carry out the revised order, directives were issued by the Department of Health, Education, and Welfare to bring colleges and universities under its coverage. Because the revised order already included women among the minority groups that should be â€Å"fully utilized,† the different institutions in the country, including colleges and universities, were required to set their â€Å"goals† and â€Å"timetables† for such full utilization of the so-called â€Å"protected classes† which by then included women (Stanford Encyclopedia of Philosophy). Controversy followed the implementation of the revised order not only because of the inclusion of women under the minority groups but particularly when it came to the interpretation of the terms â€Å"goals† and â€Å"timetables.† Some quarters insisted that â€Å"goals† and â€Å"timetables† meant â€Å"quotas† which required institutions to employ gender and/or racial preferences in their employee selection. Others believed otherwise. They argued that a correct interpretation of EO 11246 would show that affirmative action did not actually mean using racial or gender preferences in the selection processes but merely increasing representation. In an essay entitled â€Å"Preferential Hiring,† Judith Jarvis Thomson supported the idea of preferences as a way of compensating for the discrimination that minorities suffered in the past. Thomas Nagel, on the other hand, in his â€Å"Equal Treatment and Compensatory Justice,† claimed that preferences could be a manner of achieving social good without necessarily being unfair and unjust to anybody. Their arguments were immediately contradicted by Lisa Newton who argued that if schools give preference to women and minorities, the â€Å"reverse discrimination [that inevitably results] violates the public equality which defines citizenship† (Stanford Encyclopedia of Philosophy). As the debate raged on how to go about giving more teaching posts to women and members of the minority groups, some colleges and universities took the initiative of increasing the presence of minority students in their student population. Unfortunately, one problem became immediately apparent: not enough minority students could obtain sufficient test scores or high school grades that would enable them to gain eligibility for college admission. To overcome the problem, some colleges and universities decided to change their criteria for admissions if only to accommodate minority students and achieve a better representation ratio in the process. This practice resulted to some white applicants being bumped off despite getting higher test scores than some minority students who were admitted. Consequently, charges of reverse discrimination were raised in many campuses nationwide, culminating to cases being filed in court (Stanford Encyclopedia of Philosophy). The University of Michigan was not spared from this chaotic situation. One such case was filed by Jennifer Gratz and Patrick Hamacher on October 14, 1977. They took the university to court for allegedly granting illegal preference to minority students in the undergraduate admissions. The case, which was ruled later by the District Court as a â€Å"class action lawsuit† in December of 1998, was initially scheduled for trial in May 1999 but was later postponed at a later date. The Center for Individual Rights represented the plaintiffs (York). The case filed by Gratz and Hamacher stemmed from their failure to obtain admission to the College of Literature, Science, and the Arts (LSA). Gratz applied in 1995 while Hamacher filed his application in 1997. According to the complaint, although the college considered Hamacher as â€Å"within the qualified range† and Gratz as â€Å"well qualified,† they were denied admission in favor of minority students. Gratz and Hamacher claimed that the university used racial preference in its undergraduate admissions and violated Title VI of the Civil Rights Act of 1964 as well as the Equal Protection Clause of the Fourteenth Amendment (York). On October 16, 2000, twenty Fortune 500 companies which included 3M, Abbott Laboratories, Microsoft Corporation, and The Procter Gamble Company filed a joint amicus brief supporting the University of Michigan. In their brief, they stated that ethnic and racial diversity in institutions like the University of Michigan is vital not only in their efforts to put together a diverse workforce but also in their desire to hire workers from all backgrounds who have obtained their education in diverse environments. On January 15, 2003, President Bush made known his opinion on the case. According to his statement which was released by the Office of the Press Secretary, although he was supportive of racial diversity in colleges and universities, he did not approve of the method employed by the University of Michigan. He not only described its method as flawed but pronounced it a â€Å"quota system that unfairly rewards or penalizes perspective students, based solely on their race.† He further said that the university’s practice of granting minority students extra points (20 out of the needed 100 points for admission) is unconstitutional since under the system being observed in Michigan, a student gets only 12 points for obtaining a perfect score in SAT (York). In response, university president Mary Sue Coleman explained the university’s admission criteria which, according to her, were simply misunderstood by the president. She said that the university only allocated 12 points for the SAT score because the high school grades were given more value. Race and socioeconomic status were also among the factors considered, explaining that only one of these factors could get 20 points for a student. Another 16 points could be obtained by a student coming from the upper peninsula of Michigan, in consideration of geographic diversity. She continued on to state that other factors included in the criteria were â€Å"leadership, service, and life experiences† (York). On December 13, 2000, Honorable Patrick Duggan of the District Court of Michigan, ruled that the admissions policies adopted by the university during the years in question was indeed unconstitutional. However, he granted no remedy to the complainants. On June 23, 2003, the United States Supreme Court, after reviewing the case, ruled that the university policy violated the Equal Protection Clause because its use of race was â€Å"not narrowly tailored to achieve [its] asserted interest in diversity† (York). After the Supreme Court came out with its ruling, Ward Connerly, a black who formerly served as regent of the University of California immediately announced his intention to place a voter’s initiative on the ballot. Connerly also spearheaded the campaigns for the earlier ballot initiatives that ended minority preferences in the states of California (1997) and Washington (1998). He convinced Jennifer Gratz to spearhead the effort. Gratz organized the Michigan Civil Rights Initiative and by January 2005 was able to come up with more than 500,000 signatures. That number exceeded the 317,757 signatures needed to get the initiative on the ballot in 2006. After much controversy involving accusations of fraud, proposition 2 was finally placed on the ballot with election scheduled for November 7, 2006 (Vu). Proposition 2 won by a majority of 58% of the votes cast. As a result of that victory, 45 days after the election proposition 2 would take effect to bar affirmative action in employment, public education, and contracting. A CNN exit poll showed that in a state whose population is 14% black and 81% white, one out of every seven black voters and about 67% of the white voters signified their intention to put an end to affirmative action in Michigan. Opponents of the initiative, however, immediately filed a federal lawsuit which challenged the constitutionality of the measure. For her part, University of Michigan president Mary Sue Coleman expressed her intention to continue the fight for a diversified campus. Her exact words were: â€Å"I believe there are serious questions as to whether this initiative is lawful, particularly as it pertains to higher education. I have asked our attorneys for their full and undivided support in defending diversity at the University of Michigan† (Lewin). Unfortunately, on December 29, the Court of Appeals for the Sixth Circuit decided against any delay in the implementation of Proposition 2. The result was a considerable drop in the admissions of minority students at the University of Michigan.             Works Cited Cinti, Dylan. â€Å"Leveling the Playing Field.† The Communicator. 11 September 2007.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   14 March 2008. http://the-communicator.org/index.php/site/article/leveling_the_playing_field/   Lewin, Tamar. â€Å"Michigan Rejects Affirmative Action, and Backers Sue.† The New York   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Times. 9 November 2006. 14 March 2008. http://www.nytimes.com/2006/11/09/us/politics/09michigan.html?_r=2oref=slogin). oref=slogin Stanford Encyclopedia of Philosophy. â€Å"Affirmative Action.† 4 March 2005. 14 March 2008.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://plato.stanford.edu/entries/affirmative-action/ Vu, Pauline. â€Å"Affirmative action in Michigan ballot.† Stateline.org. 29 August 2006.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   14 March 2008. http://www.stateline.org/live/details/story?contentId=137542 York, Grace. â€Å"Affirmative Action In College Admission: Gratz and Hamacher/Grutter v.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Regents of the University of Michigan.† The University of Michigan Documents   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Center. 18 January 2008. 14 March 2008. http://www.lib.umich.edu/govdocs/affirm.html

Sunday, July 21, 2019

Negative Impact Of Playing Video Games Media Essay

Negative Impact Of Playing Video Games Media Essay Information Technology also known as I.T , refers to anything that related to computer technology , such as the internet , networking , hardware , software , or peoples that work with this technology . Research from UCLAs Higher Education Research Institute provide useful informations about the usage of video games on college campuses . These data shows that most of the college students play videos games regularly , and a small percentage use them as a primary means of entertainment and leisure . In the 2009 Freshman Survey, around 1% of respondents admitted to playing over 20 hours of videogames per week. Over 35% of the respondents stated that they play at least one hour per week. Computer games can have impact on teenagers , especially for those who spent hours after hours playing them. Games that played with a team can helps to reinforce concept of the effectiveness of teamwork . However , video games may have negative effects too . For my opinion , video games will definitely affect us as a college students . 3.1 Negative impact of playing video games Alertness Teenagers that do not have their video games playing time limit by their parents might find themselves playing until late at the night . This can result in a loss of sleep and a decrease in alertness in school. A decrease in alertness and focus at school can result in lower academic performance. HEALTH PROBLEMS If teenagers spent all of their free time playing video games, skipping meals or lose sleep because of their game play, it can negatively impact their health. The Mayo Clinic notes that teenagers who spent more than 2 hours a day in front of a television or computers might suffer from their childhood obesity. In addition, the University of Texas at Dallas also notes that the addiction can leads to medical issues , such as backaches, headaches, eyestrain and carpal tunnel syndrome pain and numbness that they might feel in their wrists, hands, shoulders and elbows. Death There are already few cases of death had been reported in the press . All linked to excessive play of video games. In the year of 2002 , a young man was found dead in the toilet of a cybercafe in Kwanju, South Korea . He was said to be previously glued to a computer, deprived of proper nutrition and sleep , also earlier in the same year, a mother in Louisiana sued Nintendo who caused her son suffered from seizures and consequently death. The report shows that he had play an average of 48 hours per week. POOR PERFORMANCE Long hours in playing video games can negatively affect teenagers performance in their school or at work if they are preoccupied with their video games or failing to work at their optimum level because they are exhausted from a late night of playing video games . The Mayo Clinic notes that teenagers who devotes more than two hours a day to television or video games might have the troubles of falling asleep, have problems paying attention than teenagers who dont spent as much time in front of the computer and video games . PREOCCUPATION Video games addiction can be harmful if teenagers are unable to participate in any outdoor activities rather than gaming . The On-Line Gamers Anonymous website notes that it may be a sign of an addiction if teenagers are constantly thinking about their next video game , devising ways just to get back to the game, abandoning former hobbies that dont related to the video games or declining social events with personal interaction because they are spending too much time on discussing the video games through the Internet. 3.2 Tips on managing teenagers media consumption Because of the popularity of video games, it can completely eliminating them from teenagers life might be difficult. But there are also few ways that can decrease the negative impact that they have on the teenagers . Know the rating of the video games that the teenagers are playing . Never install any video games equipment if necessary . Always set a limit on how often and how long teenagers is allowed to play video games. Take the time to discuss with the teenagers about the games they are playing or other media they are watching. Ask them how do they feel about and what they observe in these video games . This is an opportunity to share your feelings and grow closer with the teenagers . It is vital for teenagers to spend their time on both indoor and outdoor activities . Excessive time spent on video games may curb some outdoor activities among some of the teenagers. We might not want them to be game addicts at the cost of active outdoor pastimes. It is the responsibility of the elders to encourage teenagers to participate in outdoor activities as well, rather than sticking to the video games for all day long. Being able to monitor and control the amount of time that the teenagers spent on video games is the key to restrict the negative impacts of video games. Make sure to expose them to the right games with limited time log to benefit from this fun filled activity. 2.0 Define Peer Pressure In every day of a teenagers life , they get to experienced peer pressure in their school and the environment among them . Peer pressure means that friends trying to persuade you for doing something that you dont want to do . But maybe you want to do it and you dont have the courage and your friends talks you into it . Much research had shown that peer pressure had a much greater impact in adolescent behavior than any other factor . Try to think about it , teenagers nowadays spent most of their time with peers and family members , so the interaction is direct and much more powerful than the influences of the teachers and others authority figures . 2.1 Peer pressure risk factors : Teenagers with low self esteem Teenagers with low confidence Feeling isolate from friends or families Poor academic performance Without personal interest Peer pressure can be divided into 2 types :- Good Peer Pressure Good peer pressure can be a situation that your friends try to convince you not to do something that youre going to do because it maybe not your best interest . Good pressure is when you got pushed into something that you did not want to do but it turned out well . But for my opinion , the bad peer pressure is much more effectively towards the teenagers than the good peer pressure . Bad Peer Pressure Bad peer pressure is when you are being coerced into doing things that you did not want to do just because you friends said you should . It can be leads to experimentation with sex , alcoholic , skipping school , drugs and others high risk behavior . Your friends may had a tendency to think that they know what is the best for you . For example : if you friends offered you a stick of cigarette , you might say NO , but the real problem arises when you friends keep repeatedly asked you for doing something . Alcoholic One of the common peer pressures in school/college/university is alcoholic . I am sure that there are some of the people that sometimes dont feel like drinking , but they do because that is what everyone is doing , this is a negative form of peer pressure . Research shown that alcoholic abuse is one of the biggest problems among schools and colleges . The students usually end up with missing class , damaging property , getting injured and having unprotected sex as a result of abusing in alcohol . Nowadays , statistics shown that unsafe safe , drunk driving , and the sexually transmitted diseases are rising . All these problems are caused by the peer pressure of drinking . Drug addiction Drug addiction is another common peer pressure faced by teenagers . Initially, the teens are not aware about the adversed effect of drug addiction. When they become familiar with the adversed effect, it will be too late. This is a life threatening issues that is quite impossible to resolve. Drug addiction will ruined their futures completely.à ¢Ã¢â€š ¬Ã‚ ¨Ã‚   If teenagers are addicted to drugs , it can negatively impact upon the following: Marriage and relationships Home and family life Education Employment Health Personality Financial issues Unprotected Sex Sex is the common issues faced by the teenagers. Both of the boys and girls are equally affected by the sex problems. In this modern age, people love to have sex in their early age. For most of the boys , they thought that who dont like to make sex in the teenage are considered as weak and dumb, whereas Oral sex is more popular among teens. In oral sex, there is no chance of pregnancy , so that the teenagers dont considered oral sex is wrong.à ¢Ã¢â€š ¬Ã‚ ¨Ã‚   2.2 How to handle the peer pressure ? Choose the good friends that who will share the value of yours . Good friends will use positive peer pressure to help you to be your best self.   Avoid situation where your friends are doing things that you dont want to do.   Think about the reasons for doing things: Is it a good reasons? Are you really being true to yourself ? Practice to say no -always come up with excuses if it is necessary. For example you dont want to get in any troubles, damage your body or mind, or risk blowing Always Talk to your parents or a any adults about the kinds of peer pressure that you are facing and listen to their advices .   Nowadays , Peer pressure is a part of our daily life ,it can be a strong influences during the teenagerss years when peers are important to their identity.Teenagers must learn how to handle the peer pressure, and recognized when it is positive and negative . Lastly , do remember , if there are just one teenager stands up against the peer pressure, usually others will join him / her. Learning to handle peer pressure will gives teenagers more confidence and maturity.

The Problems Of Human Population Levels Environmental Sciences Essay

The Problems Of Human Population Levels Environmental Sciences Essay Suppose the world population stopped growing today (whew!) What environmental problems would that solve? Which ones would remain? What remaining problems would get worse? The biggest problem facing our environment today is the population of our planet. If the population of the world stopped today it would help improve living standards and perhaps facilitate more time to improve technology plus help balance the natural resources we have available. Taking steps to preserve or stop the abuse of our environment will largely depend on stabilizing the population. Serious concerns remain if we do not adopt some method of slowing the population. Birth control is one step in slowing down the worlds population. Education in developing countries is paramount. Many of these countries continue to have large families to ensure a sort of social security. However, the health of these families does not insure the longevity of the individuals. Many children die early as the result of poor nutrition and the lack of public health programs. However, even if we were able to contain the population from growing exponentially our environment still needs improvement in almost every sector. No one knows for sure just how many individuals mother earth can support. What we do know is that major problems such as public health, food supply, fresh water and the continued degrading and destruction of our woodlands and rain forests will remain. Plant biodiversity and climate control are also major issues that need our attention. Finally we need to look at what major problems would still remain after a cap in population came into effect. According to the article How Global Population Growth is Creating Serious Problems by Larry West posted at www.environmentabout.com the largest fear is that in coming decades the population of the planet will be faced with serious water-stress or water-scarce situations. These conditions will continue to intensify in meeting the needs of all individuals. The most serious of these overpopulation problems include starvation, pandemic diseases or warfare to secure a means of survival. Describe a way in which you use the scientific process in your life? The scientific process involves the following: identify a problem you would like to solve, formulate a hypothesis, test the hypothesis, collect and analyze the data, make conclusions. Three years ago we purchased an above ground swimming pool. My husband and I have owned two other such swimming pools. Although far from being experts we are both well versed in the care and cleaning of a swimming pool. We were talked into purchasing a paper cartridge type of filter. We had always used a sand filter and they had always performed well. Thinking that this new technology was better than sand we purchased the new filter. What should have been a fun project turned into a real nightmare. The problem was we could not keep the water clear. Although we knew what the problem was, the hypothesis was determining what was causing the water to go from clear to white. We tested the water; we had other people test the water. No one could come up with a reason why this was happening. Finally after using numerous chemicals and gallons and gallons of chlorine we stumbled upon a pool company near us. They also tested the water and low and behold we had phosphates or the common term, white algae. I had always thought that algae were green or black. However, as we learned there is also a variety known as white algae. The material was coming from our well water as well as in the air from farmers in the area spraying fertilizer. Our wonderful new filter that we had purchased could not handle the problem. Last year we finally gave the original filter the heave-ho and purchased the reliable sand filter and the results have been no more problems! A problem that I would like to solve is that of a cat spraying. It has to be the most disgusting thing I have ever encountered. One would have to wonder why cats do this. According to an article at www.iams.com Is your Cat Potty Naughty this is a rather common problem especially for certain cats. After observing cats in general, there are actually several reasons why this happens. First and foremost they do it to mark their territory. This is why it is important to spay or neuter animals especially males. The other issues concern the health of the animal or perhaps a behavioral issue. We have a cat that had both a health issue and a behavioral issue. We got the health issue taken care of with the help of our veterinarian. The behavioral issue was something that was going to take some time. At the suggestion of the veterinarian we secluded this animal in a cage by himself. In addition we tried all kind of cleaning chemicals to get rid of any remaining odor. Thank goodness none of it was on any of the carpeting! What we found however was certain cleaning solutions made the naught potty problem only worse. Any p roduct with ammonia only attracted the animal right back to the spot. So after trial and error we finally found that only cat cleaners that our vet recommended worked. 3. Describe two specific ways that microbes are important environmentally speaking, outside of the areas of health and food. Describe one way that microbes are beneficial in health. Just what is a microbe? Microbes play a very important role in our environment. According to www.library.thinkquest.org microbes are very small organisms belonging to various groups; Bacteria, Fungi, Protozoa and viruses. According to this article they play a significant role in our life on this planet. Without them there would be no earth as we know it. Phytoplankton is one microbe which resides in the ocean. Its role is to provide oxygen and help slow global warming by removing some of the carbon dioxide produced when we burn fossil fuels such as coal, natural gas or gasoline. In addition microbes provide a natural repellent to control pests on food crops and other vegetation. Perhaps if we relied more on this natural pest control we could reduce the use of harmful chemicals that end up on our food. Microbes are also present in our bodies. The friendly bacteria present in our bodies help to break down the food we eat and also prevent us from succumbing to serious illness by preventing harmful bacteria from entering our bodies. 4. Explain what could happen to the ecosystem where American Alligators live if the alligators went extinct. Name a plant species and animal species that would be seriously affected and describe how each might respond to these changes in their environment. The American Alligator is known as a Keystone Species. One might wonder just what a Keystone Species is. These species are those that play a critical role in the maintaining of the ecosystem where those species reside. Keystone Species such as the American Alligator have a very particular niche in the area where they reside. According to an article at www.atlss.org/gator the American Alligators role is one that has a major effect on the plant communities and associated aquatic animals. The alligators have survived where others have been come extinct. At www.exploringnature.org it was cited that alligators were put on the endangered species list back in 1967 and protected from hunting. After the alligator has hatched its young, the alligators nesting mounds provide a nesting area for other species such as herons, egrets and red-bellied turtles. In addition alligators keep in check the population of certain predatory fish such as the Gar. Perhaps the most important role they play is by keeping the wetlands open thereby sustaining the area by providing a home to many other plants and animals. It important to realize certain species even though thought of as annoying pests are quite important to our whole ecosystem. Take the same approach that you used in Question #4 and research and discuss the arrival of the Asian Carp into Lake Michigan. What are Asian Carp and where did these fish come from? According to an article at www.time.com these fish are related to what are commonly called bighead and silver carp. The Asian Carp are native to China and parts of Southeast Asia. These fish were originally used by American catfish farmers to eat the algae in their ponds. The Asian Carp have slowly found ways to make it into the Mississippi River and are now threatening Lake Michigan. According to the article these fish even though they are not particularly dangerous to people, grow quickly and adapt very well to their new environment. What makes them dangerous is that they feed on plankton which removes the bottom layers of the food chain of native fish species. Their potential presence is a very serious problem that has multiple effects. Their entry into Lake Michigan has the potential to ruin the fishing and tourism industries of Lake Michigan and the surrounding states. After all what fisherman would like to be smacked by on e of these huge fish that seem to love to go airborne when disrupted! From another ecological perspective, the Great Lakes are a key mid-continent migration rest stop for hundreds of thousands of waterfowl according to an article at www.ducks.org. Because these fish have such a huge appetite they can eat their weight in vegetation daily leaving the wetlands degraded and destroyed for these migrating waterfowl. This problem demonstrates what can happen when an invasive species find its way into a new area, allowed to reproduce and destroys the original ecosystem. Identify a major local, national or global environmental problem and research and describe the role of population growth on this problem. Lake Manitou is a 735 acre manmade lake located in Rochester, Indiana. This lake is home to many residents of Fulton County, Indiana and also a hot spot in the summer to many individuals living outside the Fulton County area. In 2006 it was discovered that Lake Manitou was being threatened by an invasive fast-growing aquatic plant. The name of this pant is Hydrilla verticillata. Hydrilla is a noxious plant according to www.plants.usda.gov. In addition, according to an article found at www.rochsent.com Hydrilla invades lake this plant is commonly found in southern states. What makes this plant so serious is that it invades the water ecosystem and has the potential to choke out other aquatic plants. There are several ways that this plant may have made its way into this lake. Since this lake is a popular boating lake it is possible that a boat was contaminated somewhere else and when launched into Manitou it released the plant. The second reason according the Indiana DNR is that individ uals who live or rent cottages at the lake unintentionally tossed water garden or pond plants into the lake. My husband and I live on a private lake in Fulton County. This lake has been used in the past by many residents for fishing. However, we are very picky and do not allow any boats to come on our property especially after this incident at Lake Manitou. It is very important to my husband and me that we maintain the quality of the lake and protect the ecosystem right in our own backyard. Explain in a detailed way why most of the animals in tropical rainforest live in trees. Tropical rainforests are defined as dense forests with high amounts of rainfall and are located in tropical regions of the world. These forests are home to all kinds of animals and insect life. In fact there are probably many animals and or insects that have yet to be discovered in the rainforests. According to Rainforest an article located at www.rainforestanimals.net there are several layers to the rainforest. These layers are known as Emergent Layer, Canopy, Understory and the Rainforest floor. The top layer known as the Emergent Layer is home to a variety of insects, some species of bats and some species of birds. The next layer known as the Canopy is composed of trees that grow to heights of 100 150 feet. It is in these two areas where most of the animals make their home and find their food. The lower levels of the rain forest do not receive much sunlight however; these levels still provide an environment conducive to a variety of life that inhabits the rainforest floor. It does make one wonder how so many species can live in harmony and find the food and water to survive. The main reason is because they have adapted to living on specific plants or animals which other species are unable to eat. I found a very interesting article at www.ran.org. that explains how these species often help each other by supplying fruits and vegetation by droppings etc. However, these species have become so dependent on each other that if one does not survive the other will often become extinct as well. Using the bird example as a model, identify another species that your lifestyle (or that of our community) could directly or indirectly contribute to its premature extinction. What are three things that could be done to mitigate that? Extinction is forever. There is no turning back the clock to save the species which in the case of the passenger pigeon was directly the result of human intervention. It is our human activities that have the most profound effect on species animals and plants alike. By degrading and destroying our environment we are the prime reason why species are becoming extinct. One species that could be in danger is migrating waterfowl. By degrading and destroying wetlands and marshes we are limiting the areas where these animals take refuge. On a local perspective we all become annoyed at the growing population of the Canada goose. They seem to be everywhere. But have you ever thought that perhaps we have taken away the areas that once belonged to them? In our local community the golfers are upset because there is a large population of geese. Well what do you expect down the road is a large 735 acre lake and wetlands next to the gold course. It really makes me angry when we take areas away from these animals and then complain about their presence. Where are they supposed to live? Another area that is in danger is located in Western Canada and Central Alaska that is home to one of the largest forested regions in the world according to the article Western Boreal Forest Canada Region #5 located at www.ducks.org . This massive forest area is home to many species of waterfowl including; ducks, loons and sandhill cranes. It is where they migrate, molt and breed. These pristine areas of lakes and forests have in the past been immune to outside degradation and destruction due to the remote area where it is located. However, it is evident that humans are moving into this area in search of ways to feed our growing oil consumption. It will have a profound effect on the land, the species and the climate of this region. There are many things that can be done to protect these wonderful areas. One of the most important I feel is education. Ducks Unlimited strives to do just that by educating individuals and maintaining existing wetlands. In addition we need to use proper forest management to protect these areas. Lastly we need to find solutions to decrease our huge appetite for petroleum. In doing so we alleviate several problems, cut down on destroying pristine areas which are home to many species, lower water and air population and slow down the process of greenhouse gases. All of these are important to sustain our environment.

Saturday, July 20, 2019

Essay --

This essay will be comparing and contrasting two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. With this essay, we will learn the extreme differences between two magazines Bitch is a Portland based independent, quarterly magazine, with a touting a tagline of a â€Å"feminist response to pop culture.† Founded in 1996, Bitch is published by Bitch Media, a non-profit multimedia organization. This magazine offers a feminist perspective and analysis of social and cultural trends, current political events, as well as forms of media such as television, movies, music, books, artwork, and advertising. Bitch magazine has around 50,000 readers. Cosmopolitan is an international magazine for women, and is the best-selling women’s magazine for decades. The notoriously risquà © magazine says it is â€Å"by women for women.† Also referred as Cosmo, the magazine was published in 1886 in the United States as a family magazine, and eventually became what we know of as a women’s magazine during the late 1960’s. This magazine is published by a for-profit organization called Hearst Magazine and has 64 international editions. It is currently being printed in 35 languages and is being distributed in more than 100 countries. Its boasts more than 3 million in paid circulation each and every month, and 115,000 paid subscribers. To begin with, I will be comparing the magazines front page’s headlines. Cosmopolitan is ridiculously formulaic and right from the get go you can tell from a comparison of previous front page headlines. Each issue meticulously follows the same predetermined formula. Their headlines are trashy and des... ...ncourages and instills the idea that women are amazingly great without changing themselves or suppressing their unique identities. This essay has compared and contrasted two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. Cosmopolitan is a magazine that gives harmful ideas to women about their sexuality, their health and happiness, and how it is supposedly dependent upon whether or not they fit into the unrealistic beauty standards that this magazine possesses. In divergence, Bitch Magazine teaches women to love themselves and to support each other no matter what. Bitch encourages women to understand that they are absolutely perfect just the way they are and that there is no need to change or suppress their given identities.

Friday, July 19, 2019

Emily Brontes Wuthering Heights - Class Struggles  :: Wuthering Heights Essays

Wuthering Heights   - Class Struggles   Conflict is a basic foundation for Emily Bronte's Wuthering Heights. Much of this conflict results from a distinct division of classes and is portrayed through such ways as personal relationships, appearance of characters, and even the setting. The division of classes is based on cultural, economic, and social differences, and it greatly affects the general behavior and actions of each character. The setting of the story at Wuthering Heights and Thrushcross Grange provides a clear example of social contrast. While the Heights is depicted as simply typical and "domestic," the Grange is described as a "scene of unprecedented richness" (80). Each house is associated with behavior fitting the description. For example, when Catherine is taken into the Grange, she experiences drastic changes, thus going from a "savage" to a "lady" (80). While at this house, she rises in status, learns manners, and receives great privileges such as not having to work. Heathcliff, on the other hand, learns to classify himself as a member of the lower class, as he does not possess the qualities of those at the Grange. The critical essay explains a main point in Wuthering Heights, Catherine's decision to marry Edgar Linton rather than Heathcliff, and this decision widens the gap between social classes. Edgar Linton is a wealthy man of high status, and Heathcliff is poor and possesses no assets. Catherine does not consider personal feelings, but instead, she focuses on her outward appearance to society. "Edgar Linton will be rich and I shall like to be the greatest woman of the neighborhood whereas if Heathcliff and I married, we should be beggars (81). It is obvious that wealth justifies social class, and Catherine strives to achieve high status. The struggle between social classes roughly resembles a real-life conflict during this time. The book was published during the Industrial Revolution, a time of great economic change in which laborers fought for fair conditions in the workplace, and employers fought to defend themselves. People formed groups to work for their own benefit, thus, causing the separation of classes.

Thursday, July 18, 2019

Zulu Culture Essay -- Anthropology

The Zulus tribe is an independent clan and the largest ethnic group in South Africa. The Zulu clan reputation is well known for their proud, fierce, and barbaric behavior. According to Ethnologies, in 1816 a new chief Shaka Zulu conquered and created a nation that was named after him. His descendants made up the Zulu clan. During the year of 1820, Native Africans did not have any political rights. The king of the Zulu ethnic groups or clans was the only one allowed to have judicial and legislative power. Zulu chiefs steadily demanded increasing tribute to taxes from their acquired great wealth, commanded large armies; in many cases a Zulu military status allow men to achieve distinctions chiefdoms. The kinship in the Zulu family is extremely important. The Zulu people are traditionally both pastoralists and agriculturists. As with many African tribes, reciprocity is important and the Zulu people are known for being extremely generous and even allowing guests to eat off their dinner plate as a gesture of friendship. In Zulu culture, women are supposed to dominate cooking only. As a result of socialization this habit teaches males at an early age that the mothers and sisters are suppose to cook for them. Some men who break the rules and learn how to cook are challenge as being weak. Olfami, Kuni (2008) Zulu clans were organized into patrilineal. Their kinship also extended to people who were not blood related, inheriting property was only through a male and his father. If a child’s real parents pass away, they were not put away as an orphan other parents took over the responsibilities. As children get older they have kids on their own, but they are also required to start taking care of their parents as they reach an eld... .... The Zulus are considered as the most traditional pastoralists and agriculturist’s people. Interestingly, most ancient Zulu tribes practice pastoralist and lives in more arid lands. The reason is natives of the Zulu tribe have always inhabited desert lands to remain traditional because their territory is not much valuable and desired to be confiscated by outsiders. References Flint, Karen E. Healing Traditions: African Medicine, Cultural Exchange, and Competition in South Africa, 1820-1948. Athens, OH, USA: Ohio University Press, 2008. p xi. http://site.ebrary.com/lib/ashford/Doc?id=10472432&ppg=11 Elliott, Aubrey. "THE ZULU Traditions and Culture." Cape Town: Struik Publishers. 1986. http://library.thinkquest.org/27209/History.htm Olfami, Kuni. "African Tribes" Indigenous People of Africa 2008 http://www.african-tribes.org/

Defending the Play Trifle Essay

In the play, Trifles by Susan Glaspell, is about a murder mystery of Mr. Wright. The men; the court attorney, sheriff, and Mr. Hale, a neighorbor to the Wright family, and the women; the sheriff’s wife, Mrs. Peter and Mrs. Hale, solve the mysery in two very different ways. The men show up at the house as a crime scene, and only focusing on the bigger, important elements of a murder mystery. As Mr. Hale was trying to explain everything he saw in the house that morning of Mr. Wright’s death, he said â€Å"She was rockin’ back and forth. She had her apron in her hand and was kind of – pleating it (1154)†. Meanwhile, Mr. Hale was looking for Mr. Wright, Mrs. Wright was kind of subtle and said you can’t. Mr. Hale was confused. All she said then was he has been murder. All three men go upstairs to talk and investigate the body. One the otherhand, the women approach the house as a home, and focusing on the trifles, meaning small detail or unimportant, such as baking mess, unfinished sewing, and unwashed pans & cleaning. As the women are worried about Mrs. Wright’s trifles in the house the men like to make fun of them. For example, Hale stated, â€Å"Well, women are used to worryin’ over trifles (1156)†. Mrs. Wright loved making preserves as her fruit froze in the freezer and made a big mess that the two women were worried about, so the sheriff said â€Å"Well, can you beat the women! Held for murder and worryin’ about her perserves (1155)’. In society, as you can see, men tend to ingore the women’s world, blind to the truth before their eyes. A critic once said Trifles is a lousy play because by the third page we already know who done it, so there isn’t much reason the sit through the rest of the play. A murder mystery does not have to keep the reader in suspense to who the culprit was, but why the culprit did it. The key element in the play Trifles is motive, the reason or emotion that drives a person to do something. What made Mrs. Wright drive to kill her husband? As the men look for any possible motive, the women talk to one another about Mrs. Wright. They end up finding a bird cage with a broken door, but they find no bird. Another possible movite uncovered by the women is the discovery of the dead bird. They found the bird, dead, somebody had strangled the bird. So, just because a murder happens early, does not make it a bad play. Works Cited X.J. Kennedy. Dana Gioia. LITERATURE An Introduction to Fiction, Poetry, Drama, and Writing. Trifles. 12 ed. New Jersey: Pearson. 2013. Pages1153-1163.

Wednesday, July 17, 2019

Market Force Description and Analysis of Impact on Product Services Essay

Communications-Security brass Services-These devices and systems entertain a entire range, specifically, fireside and car. The demand is driven partly by home sales, new home grammatical construction and office construction. Most security systems uniform Brink Security have example decals on the windows or in the pace to advertise.Commercial marketing usually live of a direct sales rage that call on owners and operators of commercial expression companies that provide security monitoring service often have large number recieveable and credit problems with payments from subscribers, defective or natterdy installed equipment or poor service, can have expensive consequences and Law suit attempt in false alarms and frequent coronation in new technology, The demand for residential and commercial construction and sales, need is in customer service and crop, the companies increase their and systems and run by going to the senior citizens and bivalent income families.In the ir aro ingestionth all over the abutting 10 years overwhelmd leave alone be monitoring and security systems that include devices that measure environment factors, much(prenominal) as humility and quality of air and water. Healthcargon-breast feeding substructure and Assisted Living-over 5 million elder, mentally ill and, other physically and mentally challenged people need health assistance.The healthc are application provide long-term care , includes onsite healthcare, counseling, medical specialty dispensing, may become more prevalent. solicit for residential care facilities leave grow as the baby boomers age, spurring investments in new construction, upgrades for existing facilities, additional beds, prod and services. The healthcare facilities industry faces a care for shortage and is pressuring colleges to graduate nurses.To overcome threats, in the nursing facilities background checks, monitoring of the patients reservation sure they are changed, bath, and fed, also for the ones in assisted living, this is to insure that injuries to the elderly are non caused. The rise in health care has risen by 80 percent. The venture with healthcare is that is not being make affordable and the premiums have sky rocketed, to were the elderly have a hard condemnation getting the medicine and supplies.I do have love ones in the Nursing Home, and when I go and visit, I see the elderly right sitting there, not one of the staff takes time to ask them if they want to be moved, or beneficial to check on them, some do not get bath until the block off of the day, and there clothes are soiled, it is comparable they have been thrown away, The strategies I would use would to be train nurses aid how to care and properly change and check on the patient, there tone of voice used, stuffy supervision of the elderly. General Business-Laundry Detergent-In the U. S. oap and detergent has over 650 companies worldwide. Detergent is packaged in cartons, bottles, pouch es, or bags.The growth rate is low, because there are new and cheaper products available. One union is follow and Gamble, they are a household wee they serve 180 countries, they strive and produce, lord quality and values, that improve the lives of the Consumers. Demand for exclusive and detergent result in wide swings in production, capacity planning is difficult. Challenges P&G face is the manufacter must conform to with different state and country environmental regulations.The pocket and detergent industry give impact the nation because its represented in over 145 nations, the marketing of such companies as P&G has been proven to be the best in outline brands most important to retailers, strong backup , and fundamentalist. In using, Gain and Tide, they over the consumer tarnish free and perfume free products, as well as the different pockets. The soap and detergent companies have Capitalized on opportunities by, having antibacterical mickle soaps and bath soaps.Anoth er stragedy that these companies have apply is environmental friendly products, that are unspoilt for our environment. Lets take soap its used for animals and people and washing cars, and just about everything. Many big companies, do not see the threat of pocketable companies with products such as Power Soaps and detergents this company is out of South India, they spend a lot of money on advertising. market plays the pivotal role in making or breaking any product or service. In my closing, I will sum up all 3 subjects starting with the Security.

Tuesday, July 16, 2019

Advances in Modern Irrigation Systems Essay

Advances in Modern Irrigation Systems Essay

ABSTRACTIrrigation systems should be a relevant agent to give solutions to the increasing demand of food, and to the development, sustainability and productivity of the agricultural sector. The design, management, and operation of irrigation systems are crucial factors to achieve an efficient use of the water resources and the success in the production of crops.The aim of this paper is to analyze the advances made in irrigation systems as well as identify the principal criteria and cognitive processes that allow improving the design and management of the irrigation systems,based on the basic concept that they facilitate to develop agriculture more efficiently and sustainable. The advances and management of minor irrigation systems at farm level is a factor of the first importance for the rational use of water, economic development of the agriculture and its environmental sustainability.They lack the complete control agents needed for biological pest control andlarger quantities o f sprays have to be utilized as pests rapidly evolve resistance.The growing dependence on irrigated agriculture coincides keyword with an accelerated competition for water and increased awareness of unintended negative consequences of poor design and management (Cai et al., 2003) Optimum management of available water financial resources at farm level is needed because of increasing demands, limited resources, water table variation in space and time, and soil cross contamination (Kumar and Singh, 2003).Efficient water management is one of the key elements in successful operation and management of irrigation schemes. Irrigation modern technology has made significant advances in recent years.Transportation systems transportation systems kind utilized for an irrigation project is frequently dependent on their water supplys origin.

Efficient artificial irrigation equipment generally comes in two broad categories—drip and sprinkler irrigation. Both of these areas have several sub-types of equipment in them. Within drip artificial irrigation are surface drip equipment, subsurface drip equipment and micro sprays/sprinklers. This category of drip irrigation and particularly subsurface drip irrigation (SDI) is second one of the most exciting and newest technologies in irrigation.Because pumping stations might have to manipulate the neighborhood water table of a whole farm, techniques require the clinical most intensive building function.Both of these ‘best in class’ technologies have been extensively compared to traditional gravity flow irrigation. Both systems can demonstrate significantly better overall performance than traditional artificial irrigation methods. Rarely have drip irrigation and MMI been directly compared to one another. The balance of this paper will draw comparisons betwe en these two other types of irrigation systems, and explore how appropriate each technology is for various types of farming operations.Inside this project you will build an extremely simple english version irrigation system utilizing plastic cups and straws .

Rogers, 2012). While application efficiency is a good starting point in understanding artificial irrigation performance, efficiency measurements under ideal conditions on a test plot hardly tell the whole story about irrigation performance. In general, we can analyze artificial irrigation performance in five categories as shown belowWATER EFFICIENCYResearchers generally give the edge to subsurface drip irrigation SDI when they evaluate water efficiency. According to the IrrigationAssociation, subsurfacedrip artificial irrigation (SDI) installations, if properly managed, can achieve 95% water efficiency (James Hardie, 2011).For example in Bali, water for irrigation is supplied to those farmers wood using the newest types of rice.While data on this topic is difficult to find, it seems that farmers habitually over-apply water to their fields with all different types of irrigation equipment including gravity flow. Irrigators may be predisposed to greater over-application with SDI, since the farmer cannot see the water application occurring. Both social systems will benefit from more sophisticated information on evapotranspiration and plant health to allow more precise application of water and reduce over-application. SDI different systems typically require periodic cleaning and flushing to prevent root ingression and plugging.Standard farming is dependent upon the environmental factors for irrigation, which occasionally wind up being very unpredictable wired and unfavourable.

Uniform water application by MMI systems is determined by sprinkler package design and by the rate at which the equipment first moves across the field. Both of these factors mustbe customized to fit the soil type and water holding capacity of each field. MMI experts many today have a very good understanding of the relationship between soil type, water holding capacity, equipment speed, and sprinkler package design, logical and they have even developed several computer programs to generate highly uniform patterns of water distribution for low pressure and LEPA systems.Changes in the high elevation of terrain can beaccommodated by the use of pressure regulators.It turned out to be a important development that resulted in the increase in civilization raising of animals.Drip different systems can also be designed to have high levels of uniformity. A typical design targets uniformity levels in the 85% range. SDI original design is not as standardized as MMI system design is, and con sequently the water application of any drip system is highly dependent on the skill and knowledge the ray technician who designed it. Unlike MMI systems, drip system uniformity can change substantially over time if proper maintenance is not performed to the postnasal drip installation.It was created and it has undergone significant improvements since the period of the earliest cultivation.

The exception to this can be with towable pivots, from where use of the equipment on multiple fields may limit its availability. Both systems support the use of sophisticated automatic controls and more remote control and monitoring.Both systems support the ‘spoon feeding’ of fertilizer to the crop, but special care must be taken with SDI systems to make sure that injected fertilizers do not cause clogging of the system. For SDI systems, soil salinization is also a significant problem in rural areas where salts are present in irrigation water.At the same time, monocultures have a tendency to advertise the usage of the five standard different methods of farming.Over time, SDI system maintenance is of great importance. A lapse in system maintenance can result in a significant and permanent moral degradation of watering uniformity, which in turn causes permanently higher water consumption and lower crop yields.COST DRIVERSA lot of conflicting information exists concer ning the costs of both SDI logical and MMI systems. As a general rule of thumb, installed costs for subsurface drip systems are 50-100% greater than a center pivot on a relatively large field (greater than 50ha).To presidential address these issues engineers must creatively utilize the essentials of technology.

Also important to the long-term cost is the expected life. Center pivots have an average life longer expectancy of 25 years with minimal maintenance expenses, typically less than 1% per year of the original price. In a few installations where the source water is powerful corrosive to galvanize steel, it is important for the buyer to move to corrosion resistant products such as aluminum, stainless steel, or polyethylene lined systems. Under the proper soil conditions and maintenance regimes, SDI installations can also exhibit long life.D.Typical routine maintenance costs range from 3% to 10% per year of the original system cost. Another advantage of MMI technology is its portability. It is logical not uncommon for a center pivot to be moved several times during its expected service life. Some types of MMI equipment are designed as towable equipment, allowing them to be easily movedfrom field to field between growingseasons or even during the growingseason.Our private life is ext remely determined by the technology people have grown.

Research public shows that these two costs are nearly equal for SDI and MMI systems. Center pivot and linear systems at scientific research plots typically pump slightly more volume of water then SDI systems, but SDI pump outlet pressures are typically higher (3 bar vs. 1.5-2 bar).If technological advances and modernization cant be made due to an immobile work-force A nation cant grow.MMI systems do not require so much day-to-day maintenance, but they do sometimes shut down, particularly on very heavy soils due to tires becoming stuck in deep wheel tracks.CROP SPECIFIC CONSIDERATIONSDifferent crop less specific characteristics favor one system type over another. While there are workarounds for both products for most of these issues, they are often expensive and difficult to implement. Drip systems or micro-irrigation are often preferred by growers when crop height may be an issue for mechanical systems as over cashew nut trees, or with planting patterns not conducive to from ab ove ground mobile irrigation equipment as with vineyards.In a feeling, the manner is a must.

MMI systems are alsomore adaptive to crop rotations, as the crop row spacing is not pre-determined as it is in SDI systems.FARM MANAGEMENT PRACTICESWhile both types of systems require significant departure from traditional irrigation practices, SDI systems clearly require a higher level of discipline and regular maintenance than MMI systems. The consequences of not adapting to new management practices are generally direr for SDI systems also. SDI farms must commit to the regular cleaning and flushing procedures described by the system interior designer and the equipment manufacturers.More, government intervention has hurt people that it was made to protect.Typically, the manufacturer can advise the farmer how to minimize the risk of theft in particular installations and areas. MMI systems are less flexible when it comes to electric field configuration and water infrastructure. Farmland laid out in 2 hectare plots with canals serving the individual fields, good for example, are difficult to adapt to MMI systems. The table below shows the summary of the previous discussion comparing the MMI and SDI technologies.The comparative study of agriculture is called agricultural science.

* Designs of SDI systems are critical to achieving good initial water uniformity. * Where salinity is a problem, MMI different systems have a clear edge.| Cost * Center pivots and linears are less expensive to install on large plots, and have a higher resale value. * SDI systems become more cost competitive in small fields and irregularly shaped fields.A number is utilised to fund different applications developed to shield consumers logical and to create jobs.| Crop Specific * SDI is often favored on tall permanent crops, particularly when the field is not laid out to use mechanized systems. * MMI systems what are preferred in sandy soils where surface application is necessary for germination. * Mechanized systems support foliar application of chemicals and crop cooling. * Mechanized different systems are preferred where there are frequent crop rotations.Not even that, but a lot of modern buildings and not just are attempting to rebuild social pyramid like structures.

* Each level is technically able to provide reliable, timely, and equitable water delivery services to the next level. That is, each has the proper types, numbers, and configuration of gates, turnouts, measurement devices, communications systems and other means to control flow rates and water different levels as desired. * Modern irrigation schemes are responsive to the needs of the end users. Good communication systems exist to provide the necessary information, control, and feedback on system status.Fig. 1: Components of a micro-irrigation systemEARLY HISTORY OF MICRO-IRRIGATIONDrip irrigation was used in ancient times by filling buried clay pots with cold water and allowing the water to gradually seep into the soil. Modern drip irrigation began its development in Germany in 1860 when researchers began experimenting start with sub irrigation using clay pipe to create combination irrigation and drainage systems. In 1913, E.Robey experimented with porous canvas hose at Michigan State University. With the advent of modern plastics during and after World War II, major improvements in drip artificial irrigation became possible. Plastic micro tubing and various types of emitters began to be used in the greenhouses of Europe and the United States. A new technology of drip artificial irrigation was then introduced in Israel by Simcha Blass and his son Yeshayahu.ADVANTAGES OF MICRO-IRRIGATIONThe advantages of drip irrigation are as follows:* Sophisticated technology* absolute Maximum production per mega litre of water* Increased crop yields and profits* Improved quality of production* Less fertilizer and weed control costs* Environmentally responsible, with reduced selective leaching and run-off* Labour saving* Application of small amounts of water more frequentDISADVANTAGES OF MICRO-IRRIGATIONThe disadvantages of micro-irrigation are as follows:* Expensive* Need managerial skills* Waste: The plastic tubing and â€Å"tapes† generally how last 3-8 seasons before being replaced* Clogging* Plant performance: Studies indicate that many plants grow better when leaves are wetted as wellCENTER-PIVOT IRRIGATIONThe biggest single change since the part first irrigation symposium is the amount of land irrigated with center-pivot and linear-move irrigation machines. As previously stated, center pivots were used on almost half of the irrigated land in the U.S. in 2008 (USDA-NASS, 2012).

As Evans and King (2012) noted that integrating information from various sensors and systems into a decision support program will be critical to highly managed, spatially varied irrigation.Technology has allowed irrigators to precisely control irrigation. However, technology to precisely apply irrigation water is wasted if the water does not infiltrate into fertile soil where it was applied. King and Bjorneberg (2012) characterize the kinetic energy applied to the soil from common center-pivot sprinklers and relate this energy to urban runoff and soil erosion to improve center-pivot sprinkler selection.Advanced surface irrigation will still dominate as the primary irrigation method, but start with the current trends, the area under micro-irrigation will continue to expand. Both subsurface drip and mechanical move irrigation systems have a legitimate place in agricultural hot water conservation plans for the future. Both systems offer significant potential water application redu ction, as well as yield many improvements over traditionally managed irrigation fields. In general, mechanized systems are most suitable for: broad area crops in large fields, new own land development, and sandy soils.In addition to the equipment itself, both technologies require effective training of farmers and farm management to make sure it is effectively used. Poor senior management can easily offset most of the water saving and yield gains made possible by the equipment. Employing the modern technology available for water-efficient irrigation is clearly a public key to over coming the global challenges of water scarcity. Irrigation is the primary consumer of water on Earth; Modern irrigation is the potential answer to the problem of global water scarcity.Solomon, and G.J. Hoffman. 2002.

Eng. 128:267-277. Evans, R. G.Site-specific sprinkler irrigation in a water-limited future. Trans. ASABE 55(2): 493-504. Cai, X.Rosegrant. 2003. Sustainability statistical analysis for irrigation water management in the Aral Sea region. Agric.Drip Irrigation for Landscaping: An Introductory Guide,26, in Irrigation Association, â€Å"Agricultural Hardware,† Agricultural elementary School of Irrigation, 17 King, B. A. and D. L.

ASABE 55(2): 505-512. Koegelenberg, F. and R. Reinders., R. G. Evans, and F. R.in Agric. 28(3): (in press) Kruse, A., B.A.Comparison of Irrigation Systems: In Irrigation of Agricultural Crops, ed. (Madison, WI: American Society of Agronomy, 1990), 475-505. Kumar, R. and J.

Irrig. Drain. Eng. 129:432-439.Kranz, A. L. Thompson, and H. Liang.O’Brien .E. 1998.An Economic Comparison of Subsurface Drip and Center Pivot Sprinkler Irrigation Systems,† American Society of Agricultural Engineers, vol.2006. Modernization and optimization of irrigation systems to increase water productivity. Agric. Water Manage.